Once worn by many basketball greats, the Chuck Taylor All Star shoe is now a lifestyle and streetwear icon, fondly referred to as ‘Chucks’ or ‘All Stars’. It’s legendary silhouette and reinforced toe-cap have shaped the footwear sector and left a permanent footprint in history. (Fully intended).
In the last decade, Converse went ahead and brought back the OG Chucks under the name ‘Chuck 70’.
Here is where it gets tricky. At a glance they may look the same but a real one will know the difference. Let’s take trip down memory lane to revisit how this came to be.
Created to be the premier basketball shoe, Chuck Taylor All Stars were famous on parquet floors way back in the day. They started off in 1917 under ‘non-skids’, going through a revamp in 1922 by the namesake, Chuck Taylor. A smart move getting a semi-pro basketballer onboard, which set the course to create history.
Considering his expertise, Converse accepted his suggestions and thus the first celebrity-endorsed sneaker was born. Chuck Taylor found more fame as a salesman for Converse than as a player until 1970 when its popularity dipped. But 1980 saw it make a comeback, now as a lifestyle sneaker instead.
So is the Chuck 70 is different?
Not sorry. The history class was necessary.
If you were paying attention, you’ll realize that Chuck’s popularity shifted from sports to streetwear. What does that mean? Obviously, the capitalists doing what they do best - capitalizing on it.
Thinner canvas, dead weight reduction, midsole modification and the sorts. You know the drill. It’s reasonable since the shoe doesn’t face the same wear-and-tear as during basketball. Optimizing for leisure and long-hours of wear took priority.
Enter the Chuck 70. The OG og. Converse brought back all that was scrapped and man is it great! The detailing, the reinforced midsole, the double-ply upper, even the patch and heel logo! Sure, it’s a little heavier but if you the type that says, “They don’t make ‘em like they used to”; then Chuck 70 is for you. Edmund approves.
TL;DR: The CTAS and Chuck 70 share the same history, the Chuck 70 being the one closest to the mark 1. Follow us on @dropkick for more. IF you a sneakerhead and got passion for them that is.