Ivy league of sneakers.
Beyonce's IVY PARK collection is back. Dank silhouette featuring a Primeknit upper. Corded closure allows for easy wear. Added details make it a stand-out design. Boost midsole delivers cushioned strides. Rubber outsole offers good grip.
It all started when adidas' squishy white foam sole, known as "Boost" first hit the shelves back in 2013. The hundreds of white "energy capsules" welded together promised 20% more energy return than EVA rubber foam. It was instantly recognizable, which only added to its street cred. 2 years later, adidas developed the Ultraboost using ARAMIS motion capture technology, which was previously used by NASA for testing the structural integrity of space shuttles. Sounds super cool, huh? This was the first time adidas combined 3 of its pinnacle technologies in one shoe – Primeknit, Boost, and Torsion. The result: a shoe with the perfect combination of style, innovation and performance. Since then, the Ultraboost has been tweaked continuously to deliver the best running experience. In its short life so far, the Ultraboost has made more of an impact in sport, culture and fashion than most sneakers do in a lifetime.
Since hitting the world stage in 1949, those classic three stripes have been turning everything into wins. adidas brand combines revolutionary technologies with advanced engineering to create unique products to empower, not just athletes, but the whole community to be fit for life.